Let us first break it down:
Literal dictionary meanings (relevant to the context) –
Embrace: Acceptance of something (a belief, theory or change) willingly and enthusiastically.
Discomfort: Absence of comfort or ease; uneasiness or hardship.
Humans have a natural tendency of finding a ‘comfort zone’ – a behavioral space where there is minimum stress and risk. We look for it everywhere we go and in everything we do. We really do feel at home in that virtual space.